There is simply no better conversation-starter than a referral from a trusted colleague. If you get an introduction or referral from someone a prospect knows and trusts, they will be far more likely to, at very least, hear you out. This same basic principle holds true in B2B sales. I’m guessing most of you would take some time out of your day to give them some recommendations. They are going to be coming to your city and wanted to know about some good hotels to stay in. Imagine you got a call or email from one of your friends’ friends. So in addition to tracking conversations per day, make sure you are also checking to see how many times reps are following up with accounts. Unless you know for a fact that your list is stacked with very high quality leads, it’s likely that reaching out to 100 prospects 4 times each will yield more real conversations than calling 400 prospects once. In fact, when I interviewed SalesHacker’s CEO Max Altschuler last year, he recommended a cadence with 9-10 touches. According to the Hubspot’s blog, the average rep only calls a lead 1.3 times before giving up. But for reps to reach their full potential, that’s almost never going to be enough. Sales reps should rarely give up after only calling a lead once. The most successful reps follow up relentlessly, leverage tools to connect with more prospects and can keep qualified prospects on the phone longer by effectively engaging them.Īre you looking to maximize the amount of successful sales conversations your reps have each day? Here are three simple rules that reps should follow. A lot of work goes into having a single successful sales conversation. In my experience, one of the biggest differences between successful and unsuccessful sales reps has been the amount of sales conversations that they have each day.
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